UX

RapidPipeline faced a significant challenge due to the many customer support calls required to assist users. It was causing bottlenecks in onboarding new users and increasing operational costs. Working together, we focused on UX/UI optimization of the application and making interaction with it as intuitive as possible.

Mission: Simplifying user flows for better retention and user experience

Objectives

• Reorganize the information architecture according to the tasks users need to accomplish.
• Reduce visual clutter to guide users to the most critical action per view, lower their overwhelm, and handle the steep learning curve.
• Due to security requirements, the solution should be functional on-prem and in browsers.
• Implement new branding within the solution.

Our Process

Upon finalizing the workshop outcomes and clarifying the project scope, we pinpointed where our interventions could generate the most significant impact. Refining the user flows and validating concepts through usability testing and feedback loops guided us in the right direction.

We gathered feedback from users of the clickable prototype. Once the foundational flows were established, we developed detailed high-fidelity mockups and refined the designs. This resulted in improved UX design where users can efficiently upload and optimize assets, seamlessly connect jobs to workflows, monitor process and asset status, and output models. Additionally, we introduced an extensive library of presets and templates to expedite tasks and reduce repetitive actions for users. We provided post-implementation UX quality assurance for each feature to ensure the highest design standards.

Outcomes

• Streamlined resources allocated to onboarding new clients and supporting existing ones.
• Developed a user-friendly application catering to both B2B and B2C sector requirements.
• Developed assets page and workflow statuses per asset.
• Implemented a cohesive user interface aligning with WCAG standards.
• Designed a scalable UX/UI framework facilitating future expansion and introduction of additional features, with initial drafts already in place.

Development

The project’s main goal from a development perspective was to rewrite the old application to React and implement a new frontend MVP (including architecture, layout, and design). We mainly focused on user experience functions, asset management, and processing of these assets using presets provided by DGG and created by users.

Mission: To create and implement a new frontend for a 3D asset optimization application.

App features

• Upload and manage 3D files (in various formats).
• User asset management (upload, edit, delete, change settings).
• User account management (notifications, payments, etc.).
• Automatically generated preset editor based on JSON Schema (using JSON Forms library).
• Personalized user onboarding, guiding through the application’s functionalities.
• Manage features with GrowthBook to customize them for different user groups and control the implementation of new functionalities.

Tech Stack

Next.js, Next Auth, Mantine, React Query, GrowthBook

Project Management

Our approach to project partnership is based on the philosophy of delivery excellence. This involves a combination of three elements:

• Technical expertise and quality.
• Client-centric approach.
• Reliable project management.

With these values, we can deliver the best product while keeping tight control of the budget, timeline, and scope management, ensuring our Client’s success.

During the RapidPipeline project, we implemented PM best practices, allowing for transparent communication and seamless workflow. We worked very closely with the Client’s product manager to keep alignment and project management standards at the highest level.